After this they’ll play a game of Century 21

Who else was excited to watch the H-O-R-S-E competition at this year’s NBA All-Star weekend? Well, don’t be. They are not playing H-O-R-S-E. They are playing G-E-I-C-O. Yes, seriously. 

… the NBA’s first H-O-R-S-E contest won’t use those letters.

As that contest joins dunking and three-point shooting contests as part of TNT’s NBA All-Star Weekend coverage, the as-yet unnamed three contestants — who’ll be overseen by an NBA ref — will play G-E-I-C-O. As in the insurance company that will be the event’s unavoidable sponsor. 

Maybe they can get Bird and Jordan to re-shoot their classic McDonald’s commercial:

“Through the Energy Star Pella replacement window, over the Sony JumboTron, off the wall brought to you by the Plan B morning after pill, around the rim built by the hardworking men and women of the United Steelworkers union, nothing but NetZero.”

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